Boston-headquartered company to launch advertising campaign with Boston Celtics and Point Guard Marcus Smart during 2023 NBA Playoffs
BOSTON, April 25, 2023 — Flexcar, the smart alternative to car ownership, today announced that the company is partnering with the Boston Celtics. The partnership will include an advertising campaign with Marcus Smart, and in-arena signage during Celtics home games played at TD Garden during the 2023 NBA Playoffs.
“The ability to have something as important as a car with flexible terms that saves you money is just one of the reasons I’m so glad to be partnering with Flexcar and kicking off the ‘smart’ campaign!” said Marcus Smart.
Flexcar gives people a more flexible and convenient alternative to buying or leasing. Customers can choose their car on the Flexcar website or mobile app, specify where they’d like to pick up the car, and drive the car for as long as they’d like. The entire process is 100% self-service through the Flexcar app. Flexcar pricing includes maintenance, insurance, roadside assistance, title, inspection, the ability to swap cars, and more in one monthly payment.
“As a company that’s proud to call Boston home, there’s no better organization to partner with than the Boston Celtics,” said Corey Lewis, CMO at Flexcar. “While the Celtics pursue their 18th NBA Championship, we look forward to launching a marketing campaign that shows Bostonians why Flexcar is the ‘smart’ choice for getting all the benefits of having a car, without any of the hassles of car ownership.”
Flexcar is announcing its partnership with the Celtics during a time of significant growth for the company. Since Flexcar launched in 2021, customers have driven more than 55 million miles in Flexcars. Flexcar also opened a new headquarters in Boston’s Seaport District in 2022, and launched in three additional cities across the U.S.: Atlanta, Charlotte, and Nashville.